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	Correct copy writing is an undervalued asset of your web site. If your message is blurred and confusing then you can turn away valuable prospects. We will work with you to ensure that your site is easily understood and portraysyour business in the best possible light.

	Top 9 Tips for Winning Web Site Content Don’t overcomplicate the page – white space is critical for the reader to see your main message Make your point quickly and with little clutter – use short sentences, short paragraphs, and short pages Create hyperlinks that are only 1-3 words long but are clear and precise. Try to use an action verb in the title (eg. Explore Jobs, Find Stores) Don’t use the term “click here” – users know how hyperlinks work Incorrect – Click here to find the closest store, Correct – Find the closest store Link to other sites to increase credibility of your site Place hyperlinks on every page to make the site interactive and increase stickiness Organize content by some theme – ask customers why they come to the site for information to decide the best way to organize the information You may organize content by product or service, geography, tasks users can perform, chronology, etc. Reduce reader boredom by using bulleted lists, subheadings, boldfacing and charts, graphs, diagrams instead of long paragraphs Write in the active voice, not the passive voice Incorrect – The meeting will be held next week to ensure the value proposition is agreed to Correct – Next week’s meeting will ensure all members agree to the value proposition